Dopamine Dressing

How is your winter going? The mood during this season tends to be cloudy—just like the day outside. But when the sun comes out, everything seems happier. But why? There are a few reasons for this. Today, let's focus on one: colors.

The colors you choose to wear say a lot about your emotional state. Often, what we wear reflects feelings that we may not always be able to express in words.

The relationship between colors, emotions, and attitudes has been studied for over 100 years. Renowned research is used by psychologists, scientists, artists, designers, architects, fashion stylists, and advertisers.

Although culture influences how we perceive colors, their impact on our emotions is universal. Colors directly affect our sensations and even our decisions, whether quick or thoughtful. Moreover, they influence our attractiveness and productivity.

The presence of more colors in life is directly linked to vitality, especially during gray periods. This is demonstrated by a 2015 study from the University of Rochester in New York.

Fashion is not only a powerful form of expression but also has the ability to transform. The practice of dressing in vibrant colors to boost your mood is called Dopamine Dressing. The term combines the neurotransmitter dopamine, associated with motivation and pleasure, with the word "dressing" (getting dressed).

And here at SoulPipa, you’ll find everything you need to practice Dopamine Dressing. In fact, it’s the only thing you’ll find here. Dress in joy, dress in colors!